Working with Daren Cook
The range of services that Lebara now offers is broader than ever before, going well beyond mobile. It was important therefore that the Lebara brand and it’s identity represented the evolving business.
Lebara’s vision it to bring happiness to the lives of migrant communities all over the world. They empathise with anyone who’s moving, or who’s been affected by moving, from one part of the world to another.
A new symbol and graphic system was developed which represented the millions of journeys happening around the world every day. Imagery portrayed culturally diverse individuals with their own stories to tell.