Working with Marina Leopardi
Ray-Ban is one of the most iconic brands in the world
We have been working with Ray-Ban for the past 18 months. The focus of the project is the product portfolio and the brand architecture. The aim is to strengthen the visual identity, allowing for further product expansion without creating further dilution.
Before the project started, the identity was visually fragmented with many different logo permutations, a proliferation of sub-brands, and inconsistent use of product lines.
We have developed extensive guidelines, which optimise the identity across the business.
This now allows the business to keep growing without diluting it’s brand equity.