Advance Care
Protecting market share in face of stiff competition.
Advance Care is the medical insurance brand of Tranquilidade Seguros. We have been working closely with Advance Care to evolve their visual toolkit and campaign style. The 2018 campaign shown here has appeared on poster sites, within Tranquilidade agent shops, and also on radio.
The campaign communicates a number of product benefits including home visits, depth of cover for critical illness, expenses calculator, affordability and scale of the network. All messages are linked by the line ‘É Melhor.’ or ‘That’s better.’ The campaign has helped Advance Care to significantly improve brand recognition in a highly crowded and price sensitive marketplace.
Brand Strategy | Visual Identity | UX & UI Design | Advertising