Tranquilidade advertising
Creating both brand awareness and product campaigns.
Mariana Monteiro
A series of three adverts created for the Tranquilidade Seguros autumn 2020 TV advertising campaign.
The campaign promotes Tranquilidade home, car and travel insurance products through the form of mini soap opera style thrillers. Each advert features leading Portuguese actress Mariana Monteiro in a different storyline. The audience is drawn into a suspense thriller by a mysterious figure that seems to be about to commit a crime. But in the end, we find out that the figure is really someone from Tranquilidade who is only helping Mariana with insurance services.
The overall claim of the adverts is ‘happily, in real life, Tranquilidade is always around to help’.
The films were supported by a poster campaign where the graphic style parodies those used to promote contemporary crime dramas, with Mariana appearing next to her co-star in each case.
Casa
A series of four adverts for the spring 2020 campaign.
The campaign promoted different benefits of Tranquilidade home insurance.
These fun animated adverts, combining pictograms style illustrations with key phrases, powerfully communicate different attributes of the home insurance offer.
The overall claim of the adverts is ‘your home, better protected’.
Communication Design | Art Direction | Advertising