Kim

Creating a brand platform for a
legal industry AI startup.

In business, the highest value technology applications are those that improve the speed, quality and accuracy of standardized processes on one hand, or that directly assist humans in performing higher value work on the other. This is what Kim is all about.

The Kim platform enables knowledge workers with no software development expertise to automate processes, workflows, documents and dashboards in a matter of hours or days with zero IT development.

The rule of three.

Kim’s adaptive unified cloud platform is configurable to create a wide variety of solutions across multiple industries, business functions and languages.

Kim = Knowledge, Intelligence, Meaning. Knowledge is pervasive, intelligence needs meaning, context provides all three. 

We helped Kim to find its place in the world, building a visual identity based around the ‘Rule of Three’ which in itself is a proven structure for processing information quickly.

The Kim wordmark was truncated to suggest that Kim shortens the knowledge working processes. The strong use of three blues across all touchpoints creates a recognisable colour signature. The geometry of the wordmark is carried through all applications, including a custom-designed set of pictograms.

Brand Strategy | Visual Identity | Communication Design | Website Design | UX & UI Design | Pictogram Design

Previous
Previous

Luxottica

Next
Next

Aon