Aon Mergers & Acquisitions
Helping Aon present a compelling and confident offer to existing and potential clients.
Aon is a global firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health insurance plans.
We were asked by Aon Mergers & Acquisitions to review and refresh their client presentation style which relied heavily on hexagon shaped diagrams and heavy information filled charts.
We produce a revised set of user friendly automated Microsoft templates for use across the marketing function.
At the heart of the project was a need for greater clarity and consistency in the way the Aon Mergers & Acquisitions offer was presented. The amount of information on each slide was reduced with key statistics, clients benefits, and key statements given more prominence.
Friendly and accessible.
Aon Mergers & Acquisitions offer breaks down into seven client areas. The colour coding for each business was rationalised and a greater role was given to pictograms within the colour coding system. A custom set of pictograms was created that worked in conjunction with a more contemporary column structure.
A new cover style was created which created a unique style for Aon Mergers & Acquisitions which was still in keeping with the ‘angular’ style associated with the brand.
The existing black and white photography used for team members was replaced with colour, which created a friendly and
more accessible look and feel.
Communication Design | Microsoft Templates | Pictogram Design