Seguros Logo advertising
An integrated campaign featuring Portuguese radio star Joana Marques.
The campaign promotes Logo Seguros car, home and life insurance products. The campaign, with the main headline of ‘Poor Joana’, features Portuguese radio celebrity Joana Marques stuck in a series of dilemmas. This is either as a result of all the money she has saved, all the time she has saved, or all the stress she has saved, on her purchasing her insurance.
The campaign was produced in association with Kayak Lisbon and 78 Film Production Lisbon. It covers TV, billboards, and a full range of digital formats.
Art Direction | TV Advertising | Print Advertising | Digital Advertising